THINGS WE KNOW TO BE TRUE
after 175 years of making pasta
1.Home is where it all starts.
2.Home gives us our strength.
3.Home has its limits.
4.You leave home to grow.
5.You go back home to grow more.
6.You cannot always go home.
7.You carry home inside you.
8.A plate of pasta should feel like home.
9.A plate of pasta should be a journey.
10.A plate of pasta should move you.
11.A plate of pasta should satisfy you fully.
12.The pasta on the plate should perform flawlessly.
13.Perfection is a moving target.
14.Perfection is a persistent question.
15.Lenta Lavorazione® is our answer.
16.Perfection may be (im)possible.
17.As people, we are far from perfect.
18.As a family we accept each other.
19.We love each other for who we are.
20.As a family we drive each other crazy.
21.We are happy this way.
22.As a family we drive others crazy.
23.This is how families are.
24.Being ourselves is our strategy.
25.We are being what we were born to be.
26.We were born to make pasta.
27.We were born to love life.
28.We were born to make the most of it.
29.We were born in Benevento.
30.Where you’re born defines you.
31.Where you’re born does not define you.
32.Contradictions abound.
33.We were born to break molds.
34.We were born to do things differently.
35.We were born to respect our past.
36.We work to improve on our past.
37.We live in the here and now.
38.Time is our most precious ingredient.
39.Time is our soundtrack.
40.The ticking of the clock is sweet music to our ears.
41.Time is never to be wasted.
42.Time is a gift.
43.Time is a heartless master.
44.Time makes all the difference.
45.Time is the greatest luxury.
46.Time inspires poetry.
47.Time never repeats itself.
48.Time always wins the race.
49.Time is cruel.
50.Time is kind.
51.Time is indifferent.
52.Time heals all wounds.
53.Time makes all things possible.
54.“What’s possible?” is our favorite riddle.
55.“What’s possible” keeps us awake at night.
56.“What’s possible” is our guide.
57.Pasta is not just pasta.
58.Pasta is life.
59.Pasta is energy.
60.Pasta is a good night’s sleep.
61.Pasta is comfort.
62.Pasta is family.
63.Pasta is whimsical.
64.Pasta is happiness.
65.Pasta is Italy’s gift to the world.
66.Pasta is Italy’s gift to itself.
67.Pasta is for everyone.
68.Pasta is democracy.
69.Our pasta is a form of resistance.
70.Our pasta is revolutionary.
71.Pasta is culture.
72.Pasta is alchemy.
73.Pasta is deceptively simple.
74.Simplicity is deceiving.
75.Simplicity requires perfection.
76.Simplicity reveals every flaw.
77.Simplicity is elegance.
78.Simplicity is harder than it seems.
79.Simplicity is less, and less is more.
80.Simplicity is beautiful.
81.Beauty matters to us.
82.Beauty feeds the soul.
83.We search for beauty.
84.We love art for its beauty.
85.We love the sea for its beauty.
86.We love poetry for its beauty.
87.We love Italy for its beauty.
88.We love beauty for its own sake.
89.We insist on beauty.
90.Our pasta’s color must be beautiful.
91.Our pasta’s texture must be beautiful.
92.Our pasta must be beautiful on the plate.
93.Our pasta’s taste must be beautiful.
94.Our packages must be beautiful.
95.Beauty makes us happy.
96.Happiness matters.
97.Happiness is in the small things.
98.Happiness requires our attention.
99.Happiness contributes to health.
100.The hills around Benevento make us happy.
101.The sauce bubbling in the pot makes us happy.
102.The happiness of our children makes us happy.
103.Poppies and cornflowers make us happy.
104.Wheat’s perfume makes us happy.
105.The flour on our hands makes us happy.
106.Sea air and salt water make us happy.
107.Salt is fundamental.
108.You must use enough salt.
109.Water is fundamental.
110.You must use enough water.
111.The water must bubble and boil.
112.The pasta must resist the water.
113.The pasta must remain al dente.
114.The pasta must sing arias.
115.The pasta must emerge victorious.
116.The pasta must feed the family.
117.The pasta unites the tribe.
118.The pasta nourishes the army.
119.The pasta symbolizes the nation.
120.The pasta bears our name.
121.We are responsible for the pasta.
122.We are obsessed with the pasta.
123.We dream about the pasta.
124.We lose sleep over the pasta.
125.But, pasta is just pasta.
126.We know what really matters.
127.The list is long.
128.Life matters.
129.You matter.
130.Other people matter.
131.Laughter matters.
132.Dignity matters
133.Helping each other matters.
134.Listening to each other matters.
135.Being together around the table matters.
136.We come together over pasta.
137.Again, pasta isn’t just pasta.
138.Statements and contradict each other.
139.Pasta is one of those things that matter.
140.A good book matters.
141.Music matters.
142.A vase of flowers matters.
143.A glass of cool water matters.
144.The turning of the seasons matters.
145.A bottle of good wine matters.
146.Good company matters.
147.A job well done matters.
148.A warm blanket matters.
149.The faces of those you love matter.
150.The sun on your face matters.
151.Bedtime stories matter.
152.Our memories matter.
153.The facts from the past matter.
154.In the beginning our family milled local wheat.
155.Making pasta came later.
156.We’re a long line of Antonios and Cosimos.
157.Three horses hauled the wheat.
158.They were Bruto, Bello and Baiardo.
159.These things happened before we were born.
160.Our family survived floods.
161.Our family survived earthquakes.
162.Our family survived fires.
163.We had the help of our community.
164.Difficulties made us stronger.
165.Crisis is re-birth.
166.Generations build on generations.
167.Each generation reinvents itself.
168.Our roots are deep.
169.We reach for the stars.
170.Our dreams are audacious.
171.Our roots grow deeper.
172.We owe our present to our past.
173.We carry it all with us.
174.We go forward.
175.THERE ARE NO SHORTCUTS